Good question. I'm quite sure that the design will be quite significantly influenced by your targeted markets. Yes, people are generally different, but some nations tend to prefer a lot of colours, some prefer cartoons (I'd say Japan could be one of those), some prefer very clean and simple design (Nordic countries, maybe the UK?), some are mostly focused on bonuses so a big banners with good bonuses could work (Australia comes to my mind).
That's why many casino operators own multiple casinos. They have the same games, basically the same promos, same payment methods, they share the customer support, but the casinos look very differently (cartoonish, live casino style = real pictures of casino dealers, roulette wheels etc.). Many casinos are based on a specific theme (space, western cowboys, ancient Rome, superheroes etc.)
For example I'm a person who likes fantasy and mmorpg games. I like to reach different achievements while playing. That's why I always liked https://casino.guru/Casino-Heroes-review where you choose your own character and unlock different parts of a fantasy island just by playing and when you unlock it, you get some reward for the achievement. The system of achievements is also present in Casumo https://casino.guru/Casumo-Casino-review (you'll probably need to use VPN in order to see the website)
Edited by author 3 years ago
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