About big online casinos
Every industry has its heavyweights, and the online casino world is no different. As well as thousands of small casinos vying for our attention, there are some real big hitters out there who generate hundreds of millions in revenue each year.
Some of these are successful because of their association with big brands in other industries. Several of the biggest bookmakers in the planet run their own online casinos, for example, while others use world-famous trademarks and characters to attract customers.
Many of these big brands have a financial advantage over rivals that some people might deem unfair, but it's hard to deny that playing in one brings certain advantages.
First, their sheer wealth means that they certainly have the resources to pay out big wins – something that smaller sites might have trouble doing. Big brand casinos also have the means to splash out on brand new websites and huge game selection, as well as extremely tempting offers for new and existing customers.
If something goes wrong, then their customer care is likely to be more sophisticated, with a quick live chat service and more staff on hand to resolve your complaint. They're more likely to be hold top licences, too, that are committed to player protection.
But that doesn't mean you're guaranteed a perfect playing experience. Some players feel that the customer service from big sites is impersonal, that you're treated as just a number rather than a human being.
With this in mind, the next section will show you how to find those big brand casinos that offer an outstanding service to go with their big reputation.
How to find the best big brand online casino
Finding an online casino that you like can be an overwhelming process with so many different sites to choose from. At Casino Guru, we try and make it easier for you by providing a filter system for you to sort through them according to your preference.
First, you'll find that the 'Big Brands' tab is selected by default, and you can arrange this list in a certain order by selecting your preferred option in the 'Sort By' menu. 'Recommended', for example, will put those big brand casinos that have the highest Casino Guru rating at the top of the list. These sites offer you the best chance of having a great playing experience. 'Newly opened', meanwhile, will give you the newest big casinos added to our system.
Note: clicking the 'Recommended' tab will give you a list of the best online casinos, regardless of whether they're a big brand or not.
From the other filters on this page, you can sort the big brand casinos into other categories. Choosing those with a particular payment method, such as Mastercard or Skrill, is important for some players, and selecting these in the 'Payment Method' section will show you the relevant sites. You can also only browse mobile-friendly casinos by ticking the box in that filter.
For an in-depth look at all the factors you can consider when looking for a great online casino, check out our How to choose an online casino article that has everything you need to have a superb casino experience.