If you want to find out more about Casino Guru, this is the right place to do so. Read about what we believe in, the values we follow and find out how Casino Guru gradually transformed from an idea to a successful project. And if you want to find out more or ask us anything, you can find our contact information down below.
The values we believe in and follow influence everything we do, from our long-term goals all the way down to the everyday operation. We had a long discussion about what we aim to achieve and how we want to do it, and we managed to boil it down to our three core values: honesty, independence and focus on quality.
Let's take a closer look at why we do things the way we do.
We believe the only way to actually help people who come to our website looking for information or help is to be absolutely honest with them and provide them with truthful advice based on real data.
That enables us to help them avoid falling into some of the traps of the gambling world and getting taken advantage of by dishonest online casinos with no sense of fair gambling.
How honesty influences what we do
So, what does "honesty" mean for us?
It means we say (or write) things the way they really are, without trying to make them seem better (or worse) than they actually are. That manifests itself virtually in all parts of our website:
- We believe that casino reviews need to be absolutely honest. We do our best to find out as much relevant information about each casino as possible, and then present it to you in an informative review. Without any form of bias. If a casino does something we don’t consider ethical or fair, we share it with our readers. What would be the point otherwise, right?
- We know gambling can be a great form of entertainment, but it can also cause a lot of damage, so we are very careful to not encourage people to gamble. Of course, many people will still gamble, so the best thing to do is to inform our readers, help them do it safely and without unreasonable expectations, and recommend them a reliable online casino to play in. We’re currently working on a comprehensive safe gambling section with a detailed look on the harm gambling can cause and how to avoid it.
- Players should also have good knowledge about the games they’re playing, so that they can play them effectively and make good decisions. When it comes to technical game information and strategies, the information presented on our site is based on hard data, mathematics, statistics and precise game knowledge. We do our best to debunk strategies that don’t work and are often presented as a good way to systematically make money (like Martingale), which is, of course, nonsense. We work hard to come up with strategies that offer a good balance of expected return and enjoyability, and we aren’t afraid to share the real results supported by simulations (which are negative in the long-term, of course).
We want to be able to help our visitors to make good decisions when it comes to gambling. And to be able to do that, we need to be honest with ourselves, as well as with you, readers of our content.
In which casino should you play? How should you play casino games to have a reasonable chance of winning and also enjoy the game? Can you be profitable playing with casino bonuses? If we help you find a good answer to at least one of these questions, we consider that a major success and it encourages us to keep doing what we do.
We believe our reviews need to be independent to be able to help everybody who comes to our site choose the best online casino for themselves. The independence of our casino reviews helps us make them more valid and helpful for our visitors.
That's why they are not (and never will be) influenced by anything else than the best judgement, knowledge and analytical skills of our casino review team.
Casino review methodology
We put together an independent team of 10+ members working solely on gathering all available information about online casinos, evaluating them accordingly and then presenting the results to our readers in a form of casino reviews.
We think that a standardized process has to be in place to achieve independence of our reviews. That’s why we came up with a complex methodology which is followed by every single casino review our team conducts. We won’t go into technical details, but you can read at least the basic information about it here.
Our casino review process considers factors like the size of each casino, its player complaints (and how the casino handles them), the quality of its customer support and many more to come up with a reputation score which you can find in each of our casino reviews.
The casino’s size, its revenues and number of active players is an extremely important factor in our casino review methodology. The reasoning behind this is that smaller casinos might have issues paying out larger sums of money if one of their players wins big. They simply might not have enough money to do so. That’s why big gambling sites generally have a better chance to reach a high reputation score.
Note: We don’t know the actual size of each casino we review. Some casinos publish regular reports that we can use for this purpose, but most don’t. For these casinos we use available information such as search volume and website usage statistics to make as good of an estimate as we can.
One of the biggest reasons why casinos get points deducted from their reputation scores are their player complaints. Our casino review team searches through the internet looking for complaints published by players on mediation websites, gambling forums and other types of websites. These complaints help us understand how each casino treats its players. If we consider it unfair, we decrease the casino’s reputation score based on a formula which is the same for each casino.
Note: Sometimes the truth about individual casino complaints is not easy to discover. The information presented by the player and the casino quite often doesn’t match and our review team members do everything they can to find out what really happened. Sometimes that involves contacting the casino and asking for their side of the story. We don’t want to be biased towards any of the sides in a conflict.
Of course, our methodology used to give each casino a fair reputation score also considers other factors, but the casino’s size and public complaints of its players are the most important.
We love using high quality products, services and websites, and we are determined to build something that our visitors will love using, too. That's why we are going to keep doing everything the best we can.
We believe that high quality is something that's necessary for us to strive for, in order to keep increasing the value offered to our visitors and build a successful project. Focus on quality also helps us in our pursuit of the first two values mentioned above, which makes it even better.
Quality in casino reviews
We want to become the ultimate source of information about online casinos, so that we can provide our readers with all the details they might want or need in this field. And we’re working hard to achieve this.
To be able to reach this goal, we need to cover all of the important online casinos that operate worldwide, as well as having all relevant information on each of them. What’s more, the data needs to be updated regularly to keep it up-to-date in the ever-changing online gambling industry. This wouldn’t be possible without a deep focus on the quality and relevance of our casino-related data. There is still a lot of work to be done, but we’re getting there.
We also know we can’t do it ourselves, which is why we have created a testing team with testers from all around the world. And we are working on covering more and more countries.
We know that gambling works differently in various parts of the world, so we are working with testers to make sure the information we give to our visitors is actually true and relevant to them. This has become a crucial part of our effort to have the best information around. This includes information like the availability of bonuses, payment methods etc., as not everything advertised by the casinos might actually be available to players from certain countries.
Quality in casino lists
The lists of online casinos are arguably the most important parts of Casino Guru, and we want them to be perfect, as their quality directly influences the value we are able to provide to our visitors. We want them to be able to find a good casino (ideally the best one) according to their individual preferences and needs, quickly and easily.
That’s why a lot of our effort goes into perfecting our recommendation algorithms that put individual venues in our online casino list into a particular order, based on which one we think is the best option for any specific user that visits our site.
One of the most important factors that go into the ordering algorithms are the casinos’ reputations, but it’s far from being the only one. A lot of effort goes into presenting each of our visitors with a list of casinos in which the most desirable options appear at the top.
Quality in game mathematics and strategy articles
Focus on quality also manifests itself in our in-depth articles focused on game mathematics and strategies, such as our roulette strategies, slot machine strategies or our article on bonus hunting. There is a lot of information available about various gambling concepts, and we want our mathematical and statistical articles to be second to none.
If you’ve read any of the articles linked above, you probably know what we are talking about. When we start dealing with concepts involving mathematics and statistics, we like to really dive into them and leave no stone unturned, so that the articles have the maximum possible informational value for the people who read them.
We want to inform our visitors not only about the quality of the casinos they can choose from, but also about the games they can play and other gambling concepts that help them make good decisions. This is one of the ways to do that.
Quality in user interface
Of course, even the best information wouldn’t be useful, if it wasn’t presented in a usable and accessible way. That’s why we work hard to make our website, its usability and the overall user experience as good as it can possibly be. We’re continuously working on improving this aspect of our website to make everything easy to use and find.
Now you know what our values are and how they shape the Casino Guru website. Let’s take a look at how it all started.
The story of Casino Guru starts with two software engineers working in the area of online gambling, developing software solutions used by online casinos and game providers. We gained a lot of knowledge about how everything works in online gambling, down to the most technical level, and we decided to share our knowledge with the world.
So, we launched Casino Guru.
From there, we started growing and taking in other team members that help us shape the Casino Guru website into what we want it to be and continuously improving it on a daily basis.
Along the way, we kept finding out more about how online gambling works. We learned that there are many online casinos that don’t treat players the way they deserve to be treated, so we started focusing more on evaluating online gaming venues. Not even the best knowledge of games and game mathematics will help you if you get "screwed" by a rogue online casino.
That’s why our casino reviews and their reputation ranking are now the most important part of Casino Guru. We still focus greatly on game mathematics and other important knowledge that we share in our articles, but our main goal is to be able to recommend a trusted and reliable casino to each visitor that enters our website. If we can also help them play the games more efficiently, it only makes us happier.
Whenever we can, we do our best to mediate conflicts between players and online casinos, and we want to do this more and more, as it enables us to help members of the community directly and help them solve a specific issue they’re facing. What’s more, it helps us gain an insight into how casinos treat their players, which in turn helps us evaluate them even more accurately in our reviews.
So, that’s where we are today, but we’re still growing and making Casino Guru better every day to serve our visitors as well as we possibly can. If you think we could be doing something better, let us know. You can find our contact information below.
If you have any questions for us, feel free to get in touch with us by sending an e-mail to firstname.lastname@example.org. We will be more than happy to answer any questions you might have for us.