William Macmaster

William has spent over eight years working in the online gambling industry, gaining experience on both the affiliate and operator sides. With a background in journalism, he cut his teeth researching and creating content for both sports and casino betting for companies around the world.

Today, he brings nearly a decade's worth of expertise, authority, and trust to Casino Guru, contributing valuable insights to visitors of the site. Focusing on the US market, he stays up to date with the latest developments in real money and sweepstakes casinos to ensure you get all the essential information on regulations and rewards relevant to your state.

Author credentials

With nearly a decade of experience in global markets, William has established himself as a trusted authority in regions including the UK, Canada, New Zealand, and the USA. As an avid gambler himself, he draws on personal experience to connect with players and provide insights that matter. His guiding principle is simple: if he wouldn't play somewhere, he wouldn't recommend it to his readers either.

Education

Bachelor (Hons) in English and Media – University of Southampton

Master’s (MA) in Journalism – University of Groningen

Colleague endorsement

"William applies his years of experience and expertise to get to the heart of what matters to players. From sweepstakes to real money casinos, his insights will help you navigate the US gambling market. You can trust him to keep you in the loop on all the latest developments.” – James Benson, Content Editor