In the past, VIP programs and loyalty bonuses were provided by the world’s biggest brick and mortar casinos, which tried to tie their customer to them in this way. Loyalty is nowadays gaining appreciation in the world of online gambling. Most online casinos today offer some kind of loyalty program - either a full featured VIP Club with multiple loyalty levels and benefits, or a simple comp points system with points that can be converted into cash or a bonus.
Usually, every player becomes part of the club. However, there are still some casinos where the loyalty rewards are not for all players - by invitation only. On the other hand, many casinos will approve loyalty status from a different casino if a player can prove it. According to the volume of funds put into play, you obtain club points (for example 10 points for every €100). Depending on the total of your points, you are given a status level - silver, gold, platinum, diamond etc...
Each status level gives players the chance to get progressively better benefits. Casinos want to motivate you to only play with them, climb the status ladder and forget about their competition. They will also want to give you a feeling of prestige and importance.
What loyalty bonuses can you get?
The most basic loyalty bonus is an exchange of club points into bonus money, which represents a form of a cashback bonus. These VIP points include other benefits, for instance:
- entrance into exclusive tournaments
- the right to buy promotional items in an e-shop using comp points
- exclusive gifts
- tours and meetings with the management of the casino and with other players
- assignment of a personal manager when you need to contact the casino
- faster withdrawals
- contests for exotic holidays
- tickets for sport and cultural events
- higher withdrawal limits
- lower wagering requirements
- and much more
There is no reason for not joining these loyalty clubs, and most of the time, players are entered automatically. You can only benefit from them. But do not get carried away. Beware your ego, and also consider if it is really worth playing at your selected casino. It might not be, and various gifts might only serve to be a cloak to cover your eyes.
Be sure to check out our casino reviews for other important factors you should consider when deciding in which online casino to play for real money. The reputation of an online casino represents the most important factor. It’s not really worth getting various exclusive loyalty benefits if the casino will do everything they can to prevent you from withdrawing your winnings.