SPRIBE selects UFC's Johnny Walker as brand ambassador

The developer behind Aviator, the number one crash game in the world, SPRIBE, announced an exciting activation earlier this week.

SPRIBE signs new brand ambassador

The company confirmed it joined forces with Johnny Walker, the popular UFC fighter. Under the terms of the new collaboration, the popular light heavyweight division fighter joined SPRIBE's growing list of brand ambassadors.

As a result, Walker will help promote Aviator, allowing the popular crash game to reach new players across the globe.

Although the fighter is from Brazil, he is recognizable across the globe. Currently, Walker holds the seventh place in the world and competes in UFC's light heavyweight division.

As a brand ambassador for SPRIBE, the popular UFC fighter will participate in different marketing campaigns. Ultimately, the new collaboration seeks to help raise awareness of the company's quality game, attracting more customers.

Walker is excited to help promote Aviator

In a statement released by SPRIBE, Walker shared his excitement and explained: "Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent."

Finally, he pointed out: "This is a gripping game and I’m delighted to be helping to promote it to players in my home country of Brazil."

Giorgi Tsutskiridze, SPRIBE's CCO, was just as excited about the latest activation. He highlighted the importance of the company's collaboration with UFC, explaining that the ambassador collaborations have been particularly successful.

"Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil," added Tsutskiridze.

In conclusion, the executive pointed out: "Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny on board, we can make more players aware of the game and the explosive gameplay it has to offer."

Aviator's popularity continues to grow

SPRIBE's Aviator was released back in 2018. Since then, the game has enjoyed growing popularity and helps attract approximately 12 million players joining every month.

Aviator offers a format where the players are granted a chance to cash out when they decide.

However, cashing out too soon may leave them with a small win, while cashing out too late may result in a loss of their accumulated prize together with their initial wager.

The game promises exciting experiences and a chance for mouth-watering payouts.

To elevate the thrill even further, SPRIBE's popular crash game offers functions such as leaderboards and chat.

Undoubtedly, the collaboration with Walker will help further promote Aviator.

The exciting activation comes on the heels of other partnerships announced between SPRIBE and fighters such as Merab Dvalishvili and Alex Pereira.

Image credit: SPRIBE