Scientific Games teams up with NBA for lottery scratch games

The provider of digital and retail games, analytics, technologies and services, powering lotteries across the globe, Scientific Games (SG), announced a multi-year collaboration with the National Basketball Association (NBA).

Lotteries to benefit from NBA-licensed second-chance promotions, special prizes

Under the terms of the new multi-year agreement, the company will continue to collaborate with lotteries across the United States, helping deliver custom second-chance promotions and experimental prizes to strengthen NBA-themed scratch games.

The popular NBA-licensed instant scratch games engage with basketball and lottery fans alike, promising exceptional prizes.

Growing its portfolio of games, SG reaffirms its role as a go-to supplier for lotteries across the country, while helping the NBA engage fans of the sport.

Tina Hoover, SG's VP Licensing, shared her excitement about the deal with the NBA in a statement.

"The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state," she revealed.

Hoover pointed to the flexibility the company offers, enabling lotteries across the country to customize the games based on their home market.

Finally, the executive said: "Best of all, sales from the games will benefit the lottery's good cause programs in those same communities."

SG estimated that the licensed branded games it created for lotteries across North America generated $2.6bn in retail sales for the fiscal year 2024.

Back in October, SG strengthened its C-suite with the appointment of Patrick Homm to the role of VP, Systems Engineering.

Massachusetts Lottery reaps the benefits of NBA-themed games

When it comes to instant scratch game sales, the Massachusetts Lottery has solidified its leadership position.

Back in November, the Massachusetts Lottery introduced NBA Champion Boston Celtics-themed game, just in time for the 2024-25 NBA season.

Mark William Bracken, the Executive Director of the Massachusetts State Lottery, said on the topic: "The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes."

The unique NBA-branded and licensed instant scratch games will be able to reach players across the country.

Undoubtedly, those games will help boost lottery sales while granting lottery players and basketball aficionados a chance to win different prizes.

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