George Rover joins Responsible Gambling Affiliate Association as Executive Director

The independent trade association that advocates for reasonable regulation, responsible advertising and effective consumer protections, the Responsible Gambling Affiliate Association (RGAA), announced a new senior-level appointment. The Association revealed on Thursday that it selected George Rover, an expert with significant experience within several verticals, for the role of Executive Director. The new hire represents the first Executive Director appointment for the RGAA.

The Responsible Gambling Affiliate Association consists of six industry-leading companies within the US online gambling industry. The list includes XLMedia PLC, Spotlight Sports Group, Gamlbing.com Group, Catena Media, FairPlay Sports Media and Better Collective. Joining the Association, Rover brings unique skills and a wide range of knowledge, accumulated over decades within a number of sectors.

In his role as Executive Director, he is expected to play an important role in the development of responsible affiliate practices. Rover will help advocate for the needs of the Association's members, including the establishment of effective relationships with industry stakeholders, promoting sensible regulation and ensuring the highest standards of integrity for the gambling sector.

Katie McCord, RGAA's Chair, shared her excitement in a statement, welcoming Rover to the growing team of experts at the Association. "His unparalleled expertise, spanning decades in casino and sports betting law, will undoubtedly elevate our organization," she added. Finally, McCord said: "George's substantial contributions to the industry, including spearheading initiatives like SWIMA, showcase his commitment to integrity and innovation."

Rover was similarly delighted to join the RGAA as its first Executive Director. "In the spirit of collaboration - whether it be with state regulators, politicians, legislators or online gambling operators, I look forward to working with key stakeholders and will champion the critical role affiliate companies play in the regulated online gambling ecosystem," he explained.

Last but not least, Rover said: "The formation of the RGAA will provide this essential segment of the industry with an important and constructive voice to promote responsible gambling, prioritizing the best interests of consumers through a unified set of high standards and guidelines to achieve long-term success."

Before joining the Association, Rover was a part of the New Jersey Division of Gaming Enforcement. He also held different senior-level roles with the Office of the Attorney General in the state as well as the New Jersey Department of Law and Public Safety. During his professional career, Rover also collaborated with leading gaming companies that helped found the national non-profit organization that seeks to combat fraud and discourage fraud attempts related to betting on sports competitions, the Sports Wagering Integrity Monitoring Association (SWIMA).

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