OlyBet joins forces with World Snooker Tour

The leading gaming and sports entertainment brand, part of Olympic Entertainment Group, OlyBet, announced an exciting new partnership.

OlyBet inks a new strategic agreement

The company confirmed earlier this week that it joined forces with the main professional snooker tour, the World Snooker Tour (WST).

Under the newly announced agreement, WST designated OlyBet as its Official European Betting Partner.

In addition, the recognizable betting and gaming brand was named an Official Partner for one of WST's premium events, part of The Masters.

The Masters are scheduled to take place next year in January at the famous Alexandra Palace in London, UK.

The exciting collaboration will help raise awareness of OlyBet's brand, enabling it to reach new customers across the globe.

At the same time, OlyBet will help showcase WST, its passionate players and exciting tournaments while engaging with snooker fans across the globe.

Under the terms of the new collaboration, Jack Lisowski, a recognizable, skilled and charismatic player for the WST, was named brand ambassador for OlyBet.

As a result, the former Rookie of The Year will engage in different activations through media channels belonging to the popular betting and gaming brand.

Being the face of the collaboration, Lisowski will also participate in content creation aligned with the vision of OlyBet and WST.

The agreement brings excitement to WST and OlyBet

WST's Chief Commercial Officer, Peter Wright, shared his excitement about the new deal with OlyBet in a press release.

"It's exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf," he revealed.

Finally, Wright pointed out: "We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy."

As a recognizable betting and gaming brand, OlyBet has a growing portfolio of sports-related partners.

Besides WST, OlyBet Group has established agreements with the WSOP, Ryder Cup, DP World Tour, LaLiga and Serie A, among others.

While the company has other partnerships this doesn't make the new collaboration with WST less appealing.

Corey Plummer, OlyBet Group's Chairman, spoke about the excitement the new collaboration brings to the company, snooker fans and OlyBet customers.

"OlyBet is known for grand activations, up close access and delivering memorable moments through sports," he added.

Plummer pointed out: "The WST captivates its traditional base and inspires a new generation of fans with the world's best professionals and personalities," before concluding with a prediction that the collaboration will bring a lot of excitement.

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