SOFTSWISS discusses three pillars of helping operators break ground into new markets

• SOFTSWISS has highlighted what operators looking to break into a new market need to do
• The company extolled the virtue of an implementation plan, also highlighting its own three-week plan
• Operators can benefit from a varied and competitive game portfolio, as provided by the SOFTSWISS Game Aggregator, the company noted

SOFTSWISS, which recently attended the SiGMA World in Rome, Italy, and caught up with Casino Guru News, has released a separate article on how operators looking to expand into new markets may overcome entry barriers by focusing on three company-issued recommendations.

SOFTSWISS highlights key parts of entering new markets for operators

The company spoke about the power of its SOFTSWISS Game Aggregator, a solution that recently celebrated its 11th anniversary and that features more than 50,000 games from more than 300 providers available through a single API integration and available as a standalone product.

While not necessary, operators looking to expand into new markets may also migrate to the SOFTSWISS Casino Platform, which further facilitates the choice and integration of games. The company noted that operators need to understand local regulatory dynamics and check which games are available in certain jurisdictions, as permissions vary between markets.

Commenting on this, SOFTSWISS Game Aggregator Team Lead of Sales in European Markets Khoren Ispiryan said:

"When a client enters a new market, we treat their ambitions as our own. The team takes ownership of the content and integration work, from checking game certificates to configuring the catalogue, while thinking ahead about what the client will need next. That commitment continues well beyond launch. Getting the games live is just the beginning. The goal is to see the client build a successful business in that market, because their success is our success."

However, this is further facilitated as SOFTSWISS checks the validity of studio certificates for target markets and filters its catalogue to only display approved titles, making it even simpler to launch into a new market.

SOFTSWISS offers the tools to facilitate new market launches

Relevant certificates may be filtered through the SOFTSWISS Game Aggregator Back Office, the company notes. SOFTSWISS also notes that launching into a new market needs to be supported by a clear technical schedule, including API setup, catalogue configuration, and local restrictions and testing.

The company notes that it focuses on a three-week implementation plan on its own, which covers integration, testing, and going live. The process also clearly exemplifies what SOFTSWISS can provide and what the operator must provide themselves.

Image credit: Unsplash.com