The leading online casino and sports betting operator that is a part of Olympic Entertainment Group, OlyBet, announced an expansion of its partnership with DP World Tour.
Serving as the Official European Betting Partner of the DP World Tour, the operator confirmed that it was designated as the Official Partner of Open de France.
Open de France kicked off on Thursday at Le Golf National located near France's capital, Paris.
The new collaboration is seen as a natural expansion of OlyBet's partnership with DP World Tour.
Under the terms of the new collaboration, OlyBet will raise awareness of its brand thanks to a dedicated Tournament Village activation area.
Moreover, the operator will offer a branded chalet for customers, organize meetings and activations with celebrities.
As the Official Partner of Open de France, OlyBet will also engage in a "collaboration with the DP World Tour around its Beat The Pro concept," as explained in a statement released by the company.
Previously, OlyBet hosted summer golf tournaments in Estonia, Latvia and Lithuania.
Tournament winners were able to secure a spot for Open De France Pro-Am. Those initiatives, combined with the latest activation, reaffirm OlyBet's customer-centric approach that was carried on to the DP World Tour.
Max Hamilton, DP World Tour's Executive Commercial Director, shared his excitement about the new collaboration.
"As the DP World Tour's Official European Betting Partner, we are delighted to welcome OlyBet to Le Golf National for this week's FedEx Open de France," he revealed.
Finally, Hamilton pointed out: "We are excited about their Beat the Pro activation this week, which is a great example of how the Tour is able to collaborate with its Partners, giving fans the opportunity to test themselves against some of the stars of our Tour in a unique environment."
Corey Plummer, OlyBet Group and Olympic Entertainment's CEO, was just as delighted.
He revealed that it is great for the company to expand its DP World Tour collaboration by becoming an Official Partner of the Open de France.
"We are excited to bring fans competitive entertainment, exceptional hospitality, and an upclose look at the world's best professional golfers," revealed Plummer in conclusion.
Part of Olympic Entertainment Group, OlyBet is a recognizable gaming and betting brand.
The brand has established deals with recognizable sports franchises and players, including the legendary player, Luka Modrić, who is a brand ambassador and content collaborator for OlyBet.
Thanks to the latest agreement, the brand will benefit from raising further awareness of its offering and possibly reach new customers.
Image credit: OlyBet