Peter & Sons rolls out content with 32Red

Peter & Sons, the award-winning supplier, has launched its slot games with 32Red.com, a British sports betting and casino platform, and a brand with a strong pull in multiple markets.

Peter & Sons secures content partnership with 32Red

The partnership will allow the casino to significantly boost its content portfolio by adding a range of distinct games that are designed to appeal to diverse crowds. As a company, Peter & Sons already runs 43 distinct games in 50 countries and has an outstanding partnership with north of 200 operators.

The company has been releasing one unique title after the next, including such options as Evil Devil, Mutagenes, Barbarossa Revenge, and Muddy Waters to name a few of its most recent standout options.

Commenting on the deal, Kindred Group Commercial Operations Manager Adam Newnham said that the group was very happy to see Peter & Sons’ portfolio enliven the 32Red game library. Kindred is 32Red’s parent company.

"The result is that each game is a work of art, and we can’t wait for our players to experience them at 32Red," Newham said.

Peter & Sons Commercial Director & Founder Yann Bautista was similarly pleased with the opportunity presented by this partnership. He said that the operator was one of the major tier-one operators the company could have allied with to help boost its content reach.

"We’re looking forward to enhancing this partnership by providing groundbreaking content for years to come," Bautista added.

Peter & Sons slot games gain momentum across operators

Peter & Sons has also been making sure to grow its European footprint as a whole. The company made several important strides in the Italian iGaming market, first with Octavian Lab, and then with Eurobet.

Beyond that, Peter & Sons also strengthened its international reach through a tie-up with Light & Wonder, ensuring that it will reach wider audiences through the latter’s content marketplace.

Similarly, 32Red has been looking to strengthen its content through multiple different partnerships. The company has added titles from the likes of Wazdan and Bragg Gaming to its list.

Image credit: Peter & Sons