Peter & Sons expands reach with Light & Wonder

Peter & Sons is on a tear with the acclaimed supplier looking to expand its footprint rapidly and in doing so, teaming up with content platforms and aggregators.

Peter & Sons boosts content portfolio reach with Light & Wonder

In the latest such move, the creator of such blockbusters as Barbarossa Revenge, Mutagenes, and Evil Devil, has teamed up with Light & Wonder to forge a fresh distribution alliance, which will help the supplier to reach even wider audiences.

The company recently sought a similar partnership with EveryMatrix to help boost the reach of its content and games.

Peter & Sons is confident that the deal will allow the company to significantly increase its presence in global markets, bringing it plenty of benefits along the way.

Peter & Sons already operates a wide swathe of the regulated iGaming market globally, including with licenses across Europe, the United Kingdom, Canada, and Latin America, and is now pivoting towards the United States.

Commenting on this partnership, Light & Wonder Senior Director of Partnerships Steve Mayes had this to say:

"We are thrilled to welcome Peter and Sons to our aggregation platform. Their games are truly exciting, offering unique themes and gameplay that stand out in the market."

The executive hailed Peter & Sons’ commitment to building outstanding products that excel and exceed consumer expectations in every regard, helping Light & Wonder to deliver the best possible content to clients this way.

Not least, Mayes argued that the partnership is set to bring considerable value to partner operators, and their players. As to Peter &Y Sons, Company CEO Maor Nutkevitch was similarly pleased with the opportunity.

Peter & Sons confident in the quality of its product as it plans for future successes

"We are excited to work with Light&Wonder, a leader in the iGaming aggregation space," the executive said quickly. More importantly, having the opportunity to collaborate with Light & Wonder would serve as an important opportunity to showcase the company’s distinct range of games and innovative mechanics & features, bringing unparallel experience to players in the process.

"We look forward to a successful collaboration that will drive growth and success for both companies," Nutkevitch wrapped up. Peter & Sons has continued to grow its footprint methodically.

Most recently, the company expanded across several jurisdictions with Rootz, targeting Malta Gaming Authority and Ontario-license markets. The company similarly sought another content opportunity with REEVO, a company that similarly aggregates and distributes iGaming content from the best suppliers on the market.

Image credit: Peter & Sons