Peter & Sons expands in Italy with Eurobet

Peter & Sons has expanded into the Italian iGaming market with the company launching its acclaimed content with local casino and sports betting brand Eurobet, Casino Guru News learned in an email press release.

Peter & Sons steals another march on Italy

Peter & Sons, which develops acclaimed games for the industry, including slots and scratch cards, and offers more than 41 games for 200 operators in 50 countries, will be delivering some of its most notable titles locally.

Among those are Barbarossa Revenge, Steamworks: The Workshop, Evil Devil, and many more, including Dragon Blox. Peter & Sons has long been determined to continue and increase its footprint in some of the most crucial markets across Europe, among which is Italy.

The new deal comes shortly after Peter & Sons expanded its content footprint in multiple Malta Gaming Authority-licensed jurisdictions with the help of Rootz, an acclaimed iGaming brand.

Despite regulatory headwinds and tightening rules, both operators and suppliers have been continuously drawn to the Italian iGaming market.

Commenting on this new opportunity, Peter & Sons Commercial Director Yann Bautista said that he was pleased to see his company bring more acclaimed titles to one of the best casinos in Italy and its audiences.

"We are confident that our unique titles will resonate well with Eurobet’s customers, and we look forward to a long and successful partnership," Bautista added.

A similar sentiment has been shared by Eurobet Gaming Director Alfredo Melloni who said that the operator was equally happy to welcome the innovative portfolio of games offered by Peter & Sons.

"Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers. We believe this collaboration will enhance our offering and further cement Eurobet’s position as a market leader in Italy," he mused.

Pursuing further growth through aggregation deals

Apart from seeking to grow its footprint through direct content partnerships such as the deals with Eurobet and Rootz, Peter & Sons has been on the lookout for aggregator opportunities.

Similar deals have been struck with Light & Wonder and EveryMatrix, in a bid to use the two platforms as a springboard to further prominence.

Other developers, including Wazdan and Evoplay, are equally keen to push into the Italian iGaming market and have been doing so over the past weeks and months.

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