GiG grows global footprint with LuckyDays in Mexico

The leading business-to-business (B2B) iGaming technology and solutions provider, Gaming Innovation Group (GiG), expanded its global footprint with a new deal in Latin America.

LuckyDays and GiG continue their successful partnership

The company confirmed earlier this week that it joined forces with LuckyDays in a new deal that marks its debut into the regulated gambling sector in Mexico.

The strategic agreement between GiG and the popular operator marks a milestone for the company as it grows the reach of its quality solutions and services.

The deal with LuckyDays represents GiG's first entry into Mexico, a major market with significant potential.

Under the terms of the new alliance, LuckyDays will leverage GiG's dynamic AI tools, LogicX and DataX.

Using innovative machine learning models and strengthening its overall operations in Mexico, LuckyDays is expected to continue growing its customer base and retain existing players at the same time.

In a press release, a spokesperson for LuckyDays explained: "We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions."

The operator's representative praised the innovative, powerful and scalable solutions offered by GiG, predicting that they will play a key role for LuckyDays' future growth and improvement of player experiences.

Finally, the spokesperson said: "We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner."

GiG keeps growth trajectory

Recognized for the quality of its software and solutions, GiG currently operates out of Malta.

The company provides its services to recognizable betting and gaming operators in a number of markets across the globe and has a growing portfolio of partners.

GiG's entry into the regulated online gambling sector in Mexico comes at a time when the vertical is expected to continue growing.

Data from H2 suggests that the gross gaming revenue for the iGaming sector in the Latin American country is expected to hit $3.7bn by 2028, maintaining a steady growth trajectory.

Richard Carter, GiG's CEO, shared his excitement about the deal, outlining that the company constantly grows its market reach, entering regulated regions.

"This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays," he added.

Finally, Carter predicted that the agreement would bring success to both LuckyDays and GiG alike.

Last month, GiG entered into a new partnership with Paysafe, strengthening its payment capabilities.

The collaboration saw the former company benefit from Paysafe's solutions, enhancing its payment options in a number of important markets.

Image credit: GiG