Betby expands partnership with Bad Hombre Gaming

The provider of innovative sports betting solutions, Betby, announced it strengthened its existing partnership with the next-gen casino platform supplier, Bad Hombre Gaming. Details regarding the latest collaboration emerged Thursday with Betby confirming it agreed to supply its AI-based sportsbook tools powering the leading casino platform supplier.

Currently, Bad Hombre Gaming already leverages Betby's sportsbook platform, as well as its eSports odds feed, Betby.Games. The leading platform powers more than 15 brands with the aforementioned solutions. Moreover, Bad Hombre Gaming confirmed its plans to supercharge three more brands with Betby's innovative sportsbook solution.

Under the terms of the most recent agreement, Bad Hombre Gaming hinted at plans to supercharge its partner network with Betby's innovative AI-based sportsbook tools. According to the leading supplier of sports betting technology and solutions, those sportsbook tools are also known as "AI Labs." A statement released by Betby explains that the tools "focus on churn and LTV prediction, bet recommendation, risk management automation, and a prompt-based BI Reporting system."

Chris Nicolopoulos, Betby's Chief Commercial Officer, shared his excitement about the latest collaboration. He revealed that the company is delighted to continue its successful partnership with Bad Hombre Gaming, expanding it with the delivery of AI-based sportsbook tools.

According to Nicolopoulos, the innovative tools underline Betby's "steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape." Finally, the company's Chief Commercial Officer said: "In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions, and we look forward to further strengthening the relationship going forward."

Christian Vuchev, Bad Hombre Gaming's Head of Operations, added: "We're pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools." He predicted that the innovative tools are going to improve the experiences for customers of the company's brands. Last but not least, Vuchev noted: "All this whilst improving operational performance through automated risk management for quicker detection of suspicious activities for our operators."

At the start of the year, Betby grew its LatAm footprint thanks to a deal with Fun88, a leading online gambling brand. At the time, the company revealed it agreed to power Fun88 with its innovative technology, including sports betting solutions and AI-generated content module and feed. While the partnership expanded Betby's global footprint, it also significantly strengthened Fun88's technical capabilities, allowing the brand to remain competitive within the evolving market.

Image credit: Betby