Aviatrix signs new content deal with Betway as part of expansion

Aviatrix, the award-winning crash game and eponymous company, has signed a partnership with Betway Group and the Betway brand, a tier-one operator, which will initially focus on Africa.

Aviatrix takes to the skies with Betway in Africa

The tie-up will see the companies deliver the titular game across multiple markets in the region and elsewhere, including South Africa, with the exact launch dates still a moving target, but expected for early 2025.

The partnership has been welcomed by Betway Group Head of Marketing Mark Rowles who said that Aviatrix brings unique in-game features that allow the company to significantly increase the entertainment value that players get out of their time spent on the casino by making for a more entertaining and interactive experience.

Similarly, Aviatrix Chief Account Officer Anastasia Rimskaya has said that partnering with Betway is a major milestone for the company and another step in delivering the game to a wider audience worldwide.

"We can’t wait for Betway players to take flight with us," Rimskaya added. This is not the first time Aviatrix has expanded this year, following a partnership with Hollywoodbets, focusing on the South African market, and the company successfully obtaining a license to launch its games in the Netherlands.

Earlier this year, we caught up with Aviatrix Chief Marketing Officer Lucie Kadlecováwho spoke about how the company has been able to build a successful business model based on the one-game model.

Betway has previously launched a branded crash game with BetGames, Skyward.

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