Denise Coates-owned Bet365 doubles down in Colorado with 1,000 jobs

The UK’s biggest privately owned gambling company, bet365, has not hidden its ambition for the US market, but the company is now doubling down with a new office in Denver, Colorado.

Bet365 Moves in the US with New Office Space and Plans

Announced by Governor Jared Polis, the new office will host 1,000 new jobs and sprawl on 120,000 square feet. This constitutes a 15% increase in the firm's global workforce of 7,000 people, with the United States clearly playing a pivotal role for the company at a time when most other overseas companies have folded and exited the market. The new jobs won't come all at once, however.

Betfair was among the recent British firms to say that the cost of doing business locally was too steep to be immediately worthwhile for the group along with Super Group. Bet365, however, has followed its own logic, dictated by its deep pockets and commitment to expanding its business model in a manner that begets more growth.

The firm currently employs only 50 people in Denver, but it is planning to up the headcount to 300 within a year, upping the total number of employees locally in the coming years.

"Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey," bet365 said in a statement.

The company is not investing perchance, as it would receive $14 million from incentive tax credits that have already been stamped by the Colorado Economic Development Commission, as the company seeks to draw a large base of high-value and tech workers.

"We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new US headquarters here," Governor Polis said. At a time when most non-native brands are withdrawing from the market, creamed by local competition, bet365 has remained robustly entrenched.

Ongoing Investment Points to Bet365’s Commitment to the US

The company currently live in 11 states, and it is decisively growing in both the sports betting and iGaming verticals. Bet365 has invested in improving its platforms locally and is driving more tech talent into its offices in the United States, pointing to the fact that the firm is looking to get even further entrenched in the bitterly competitive market.

Bet365 supposedly has deeper pockets than Betfair, Super Group, and evoke plc which decided to withdraw from the market, citing unfavorable operating conditions. As a privately held company, bet365 is not exactly open about its finances, but if the paycheck of its boss, Denise Coates, is any indication, there is no stopping the company.

Despite these successes, bet365 has run into a bit of unpleasantness recently. The company faced regulatory action on two separate occasions in August and September respectively, footing a $33,000 fine and was ordered to return $519,323.32 to 199 sports bettors.

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