iGB Affiliate to be about tech advances in the industry, argues Ellen Learmonth

iGB Affiliate due to take place on January 20-23, 2025, at the Fira Gran Via Barcelona, will pay particular attention on emerging and transformative technologies that are available in the affiliate business model, argues Ellen Learmonth from Sales Affiliate Programs.

According to her, the impact of artificial intelligence and mobile optimization are among the key trends that affiliates ought to focus on if they wish to be successful. Commenting on core trends in the affiliate sector, ahead of the event itself, Learmonth had this to add:

"The rise of mega-media affiliates that control a large share of the market has shifted the landscape, but we’re now seeing a move towards more specialized, niche markets. This shift allows affiliates to target specific player segments more effectively, leading to tailored content that boosts conversions and enhances player retention."

Learmonth touched on key trends in the industry, with advancements in Natural Language Processing as one of the more important takeaways of the year, which has contributed to content creation and SEO. Thanks to these new technologies, businesses can save time and optimize processes, leading to better overall efficiency, but it’s not just that.

"AI’s potential in fraud detection, predictive analytics, and personalized content delivery will continue to shape the industry. The tools are evolving rapidly, and their integration into iGaming will bring even more innovation and value in the coming years," Learmonth added.

iGB Affiliate is one of the most prominent events covering the affiliate sector in the iGaming industry, offering thousands of attendees to partake in industry-shaping discussions and benefit from the insights of renown experts who have built successful businesses or are responsible for the sector’s most notable technological leaps.

You can find out more about the upcoming event on the official website here.

Image credit: Clarion Gaming / iGB Affiliate