Bally's UK teams up with Yggdrasil for full content launch

• Yggdrasil maintains commercial momentum with Bally’s UK partnership
• Three iGaming brands will benefit from Yggdrasil’s portfolio
• Yggdrasil maintains momentum in the UK as it expands in North America

Bally’s UK has signed a new content partnership with Yggdrasil in the United Kingdom, covering the operator’s three brands, to name Bally Casino, Jackpotjoy and Virgin Games.

As a result of this tie-up, Yggdrasil will be able to roll out its full portfolio of award-winning and player-favorite games with the brands, offering their players access to such outstanding titles and mechanics as DoubleMax, Game Engagement Mechanics, Vikings series, and more, all brought by the expert hands at Yggdrasil.

Yggdrasil brings popular slot, mechanics, and partners to Bally’s UK portfolio

Specific spot-on slots and games to explore include 7x7 Zeus and Big Bucks Bison 10K Ways, both part of the YGG Masters studio partner program, with more exciting titles and opportunities delivered around the clock.

Both Bally’s UK and Yggdrasil have hailed the opportunity to see their products expand in the coveted and highly competitive iGaming market in the country. Bally’s Head of Product Operations Dezso Pazmany said that Yggdrasil is a widely-recognized and leading creator and distributor of exceptional content.

"Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos," Pazmany said. He welcomed the opportunity to offer Bally’s players a top-tier range of games by one of the industry’s biggest names.

Yggdrasil CCO Jose Simon was similarly pleased with the opportunity to see the company’s footprint expand in the United Kingdom. Simon added that Yggdrasil already enjoyed a strong footprint in the country and had a good commercial start to the year.

UK is just part of Yggdrasil’s overall ambitions

Ultimately, the supplier would seek to further grow the Yggdrasil brand further, and its rollout with Bally’s UK is a step in that direction. Previously, Yggdrasil signed a successful content partnership with Lottomart and Rank Group, again covering the UK market.

Yggdrasil has been working tirelessly to expand its standing in various markets, not only in the United Kingdom but well across Europe and the rest of the world.

In January, Yggdrasil signed a partnership with Aristocrat Interactive, allowing it to immediately enter crucial iGaming markets such as Ontario, Canada, and the United States. Yggdrasil also expanded in other popular and promising markets, such as Denmark, in January.

Image credit: Yggdrasil