RubyPlay launches with StarCasinò in Italy

• RubyPlay has introduced its full suite of slot games with Betsson Group’s brand
• StarCasinò will benefit from a range of exciting games, the likes of which include Immortal Ways Go High Gallina and others
• The partnership allows both companies to consolidate their respective footprint

RubyPlay continues to push and expand into the European market, with a particular focus on StarCasinò in Italy. This content tie-up follows similar arrangements between RubyPlay and other iGaming majors in the country, including AdmiralBet and Sisal in March.

RubyPlay launches full suite of slots with Betsson Group’s brand

RubyPlay has decided to expand further into the Italian online casino market with Betsson Group’s top-performing brand. The terms of the deal cover a full portfolio launch by RubyPlay in the market, which the supplier has hailed as a "first."

Among the titles that are introduced to the local market as a result are popular player-favorite online slots by RubyPlay, such as Go High Gallina, Immortal Ways, Diamonds SE, and more. These games are already available to StarCasinò players interested in exploring them right away.

Betsson Group’s decision to pursue a full content launch locally has further enhanced RubyPlay’s position as a top-tier provider for the Italian iGaming market, inviting local operators and their players to explore ground-breaking titles offering player-centric features and engagement options.

RubyPlay has been long seeking to deepen its presence in Italy and has picked one of the most respected operators to this end.

The operator is keen to see how players will engage with RubyPlay’s slot games

"With a strong rollout plan in place and daily new game launches, we’re confident that Italian players will enjoy the rich variety and immersive experiences our games offer,"RubyPlay Chief Product Officer Dr. Eyal Loz said in an official statement.

As to StarCasinò, Betsson Group’s Head of Gaming and Sports Italy, Fabio Denegri, has welcomed the opportunity to partner up with an established provider of outstanding and proven games.

"We are proud to be the first in Italy to host RubyPlay’s full suite of games, and we’re excited to see how our players engage with these thrilling new titles," Danegri wrapped up.

StarCasinò has similarly looked to expand its library of available games, bringing players a diverse range of opportunities across the board. Last year, the company teamed up with 3 Oaks Gaming to host the innovative developer's online slots in Italy.

In Belgium, the StarCasinò brand has pursued similar growth moves, adding suppliers such as BGaming, Cherry Play, and Push Gaming over the last months. StarCasinò was officially launched in Italy in March 2024 as part of Betsson Group's effort to expand its geographical footprint and consolidate its key market standing.

Image credit: RubyPlay