Playson ties content knot with Fenikss

• Playson continues to expand its European footprint at a rapid clip
• The company pursues growth in Latvia with Fenikss
• Relax Gaming has facilitated the integration for the supplier

Playson, the innovation-driven and groundbreaking content provider and developer for the iGaming ecosystem, and author of player-favorite titles such as Royal Coins 2: Hold and Win, Book of Gold: Multichance, Royal Joker: Hold and Win and others, has scored a new partnership with a prominent operator in the Latvian market.

Fenikss bolsters local Latvian online casino footprint with Playson’s finest slots

Moving forward, Playson will be delivering its spot-on content to Fenikss and the brand's players in the local iGaming market, enhancing the operator’s portfolio of games and exploring further opportunities locally.

To make sure that things moved swiftly, Playson worked with Relax Gaming, which leveraged its aggregation platform to inject the content on the local market seamlessly, and bring the coveted titles to the players in a timely and reliable fashion.

As to the supplier’s actual reaction to the partnership, Sales Director at Playson, Blanka Homor, had this to add:

"We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles."

Homor hailed Fenikss's exposure in the Latvian market and argued that Playson’s stimulating and graphically-driven slots would mutually enhance the two businesses’ respective offers.

The news was met on a similarly strong note by Fenikss Head of iGaming Department, Martins Opmanis, who lauded Playson’s slots as some of the hottest and most sought-after titles on the European market, with the integration serving a concrete and strategic business goal for the operator.

Playson’s slots are among some of Europe’s most in demand

"We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish," Opmanis said. Playson has been rapidly expanding its offer in other markets, with the company seeking aggregation partnerships and direct deals with operators.

The supplier previously teamed up with KTO in Brazil and expanded through a distribution deal with Light & Wonder to reach even larger audiences. Playson similarly secured deals with OlyBet in Spain and Lottoland, enhancing its European footprint.

Image credit: Playson