Playson takes things a step further with Light & Wonder

Playson, an accomplished provider of digital content for the iGaming sector specializing in slot gameplay, has struck a new deal with Light & Wonder, which will allow the famed studio to significantly increase its reach and competitive footprint.

Light & Wonder amplifies Playson slots’ reach

Thanks to a new tie-up with the distributor, Playson’s games will be available across Light & Wonder’s network in the United Kingdom, Canada and Latin America, making it much easier for the studio to reach new audiences and double down on existing markets.

Playson already features a distinct library of games, with recent releases such as Supercharged Clovers: Hold and Win and 3 Pots Riches: Hold and Win among some of the company’s most advanced and worthwhile gaming options to explore.

Light & Wonder adds Playson’s games to a portfolio of over 3,500 titles already that have been carefully picked from a list of the world’s leading suppliers. As to Light & Wonder, the company has been providing games to some of the world’s most distinct operators who will take notice of Playson’s content if they don’t already feature it separately.

Aggregation has become a powerful tool to distribute content and nurture the ecosystem to fruition. Even companies that develop their own in-house products will feature aggregation solutions and equally offer rival and competitors’ portfolios.

Commenting on this new tie-up, Light & Wonder Director of Partnerships Steve Mayes said: "We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network."

Playson excited to celebrate this milestone with Light & Wonder

He noted that Light & Wonder was committed to providing operators with the best possible content, which included Playson.

The news was met on an equally upbeat tone by Playson Sales Director Blanka Homor who said that the deal with Light & Wonder is another major milestone for the company and its overall roadmap.

"The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space," Homor added.

Image credit: Light & Wonder