EveryMatrix launches with Caesars in multiple states

• EveryMatrix has launched in multiple US states and Ontario with Caesars Entertainment
• The partnership covers all three iCasino platforms by Caesars
• Caesars’ online casino platforms will benefit from SlotMatrix and in-house studio games

EveryMatrix has launched its online casino content with Caesars Entertainment, allowing the company to further enhance its footprint in the North American market, and the United States specifically, while also enhancing the casino brand’s visibility and game library. The partnership covers Horseshoe Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino.

EveryMatrix’s third-party and in-house slots are available at Caesars online casinos

The tie-up focuses on multiple states, with launches across Pennsylvania, West Virginia, Michigan, and New Jersey, as well as Ontario, Canada. This alliance sees EveryMatrix power Caesars’ online casino platform with games from its third-party aggregation solution, SlotMatrix, but also bring its own games developed by in-house content arms Armadillo Studios and Fantasma Games.

EveryMatrix Americas President Erik Nyman has welcomed this milestone and the opportunity to see the company expand its reach with yet another important operator in both the United States and Canada.

"It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase."

Nyman spoke highly of the opportunity to offer the SlotMatrix aggregated content and boost Caesar’s through proprietary engagement features, hailed as "true game changers."

Caesars Digital Chief iGaming Officer SVP Matt Sunderland was similarly pleased with the opportunity to strengthen the iCasino platform with a selection of curated games.

Partnership underscores EveryMatrix’s broader content strategy in North America

"Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players," Sunderland said. Thanks to this partnership, Sunderland said that the company was able to enhance significantly all of its online platforms and expand the catalogue of featured and available titles.

Caesars has pursued similar deals with other suppliers as well. Specifically, the company launched with Wazdan in Pennsylvania, where the Caesars Palace Online Casino and Caesars Sportsbook & Casino.

Similarly, Caesars teamed up with Greentube in Ontario to further enhance its content base and offer even more worthwhile experiences to players.

Image credit: EveryMatrix