Yggdrasil expands standing in the UK with Rank Group

Yggdrasil has expanded its reach in the United Kingdom with the seminal supplier of online casino games teaming up with Rank Group. The studio will provide its new operator partner in the market with some of the most popular slot titles.

Bolstering UK footprint and expanding content reach

Rank Group will benefit from refreshed content for its Mecca Bingo and Grosvenor Casinos, and further enhance the experience UK players enjoy by integrating some of the most popular titles by the studio among which are such options as Max Elements GigaBlox, Trickstar Spins, Valley of the Dead, Golden Fish Tank, and the Vikings series.

Commenting on this opportunity, Rank Casino Games Manager Nolan Frendo had this to add:

"Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players."

Yggdrasil is a supplier that aligns perfectly with the stated long-term goals of the operator brand, Frendo explained. He is not alone, either. Yggdrasil Chief Commercial Officer Jose Simon was similarly pleased with the opportunity to see his company further consolidate its business footprint in the thriving UK iGaming market.

He hailed the Rank Group as an incredible opportunity for the studio to grow its local footprint and enhance its positions in an important jurisdiction with a competitive operator. The Rank Group’s brands will also benefit from other solutions delivered by Yggdrasil.

Among them is content from YGGMasters studio partners, which have been developing their own unique games. The studio is also bringing Game Engagement Mechanics features such as DoubleMax and MultiMax to add even more excitement to the existing online casino gameplay.

UK just part of the company’s global push for new audiences

Yggdrasil has been pushing on multiple fronts. Apart from delivering an expedited pace of development of new and exciting games, the company has been teaming up with various partners worldwide.

In January, the company signed a content deal with Aristocrat Interactive to expand its presence in North America.

Yggdrasil has also expanded in Denmark with a business-to-business license allowing it to provide its content portfolio to locally licensed operators and casinos.

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