Zitro digs deeper in Colombia with Vicca Group

Zitro, a company that specializes in the production and delivery of outstanding games for the land-based sector through its state-of-the-art gaming machines, has expanded its reach in the Colombian market through a new tie-up with Vicca Group.

This partnership will allow the company to launch with a number of Vicca Group’s properties, including Luckia, Zamba Pereira, Zamba Salitre, Zamba Plaza del Parque, Zamba Unicentro and Ipanema Portal 80, as stated in an official press release.

Thanks to this collaboration, Zitro will be able to deploy many of its player-favorite and performance-driven slot machines, to name Bashiba Link, Link King, Link Me and not least, Wheel of Legends, all of which will add to the variety and distinctiveness of Vicca Group’s businesses.

The opportunity to be adding a prominent supplier was welcomed in earnest by Vicca Group National Marketing Director Enrique Amorocho who hailed this opportunity and said that the enterprise was fully focused on promoting the best gaming experience to players in the country.

"With Zitro, we know we can offer players an outstanding product range, as innovation is what differentiates Zitro’s games. We are excited to expand our offering with their titles and further strengthen our partnership," Amorocho added.

Zitro’s Regional Director for Latin America, Alejandra Burato, was similarly pleased with this opportunity and she said that it was great to see Vicca Group entrust Zitro with the delivery of more of the supplier’s gaming machines.

In fact, Burato said that Vicca Group’s brands and their players have already embraced the Zitro slots and were keen to explore new opportunities as well. Burato thanked Vicca Group for the opportunity to continue on this partnership together and continue to deliver top-performing games for Vicca Group and its many brands, across their numerous casino floors.

Zitro has been scaling up its presence in Latin America, with the company recently teaming up with Sportium Colombia, another prominent operator in the country. The partnership, however, focuses on Zitro’s digital offer. The company also opened new offices in Argentina as it has made its interest in the country known.

Zitro has also been increasing its presence in other jurisdictions as well. For one, the company has been particularly interested in the land-based sector the United States for a while now, and it has been taking decisive strides in the land-based gaming market in the country.

Image credit: Zitro