The fast-growing provider of video bingo, slots and iGaming content and solutions, Zitro, announced that its online division, Zitro Digital, forged a new partnership that helps it expand its global footprint. Confirmation about the deal emerged Tuesday and sees Zitro Digital join forces with the popular online gambling and sports betting operator, Sportium.com.co.
As a leading bookmaker and iGaming operator for the market in Colombia, Sportium will gain access to Zitro Digital's wide range of portfolio. As a result, the operator will expand its offering by adding titles such as Link King and Link Me, among other popular titles from Zitro Digital. Additionally, the operator will benefit from fan-favorite games and video bingo content, a statement reveals.
The collaboration marks an important step for Zitro Digital as it helps the online division expand the reach of its content. Not unexpectedly, the deal with Sportium will deliver the company's content to new audiences, allowing it to expand its presence in an important gambling market for Latin America.
A representative for Sportium shared their excitement saying: "We strive to guarantee our customers access to a broad spectrum of online casino games, and this new deal is proof of our efforts." The operator's representative explained that the company anticipates the new games to be well-received by its players, which in turn, is also expected to increase revenue.
"This partnership also offers Zitro Digital a unique opportunity to distribute its gaming content to a wider audience, and I am confident that each title, along with their innovative game mechanics and engaging features, will deliver an immersive gaming experience," explained the representative for Sportium. Finally, they said that Sportium is looking forward to the success the new long-term partnership will bring.
José Javier Martí, Zitro Digital's COO, added: "This new agreement expands the company's reach in the Colombian iGaming market, and we couldn't be prouder to do it with such an experienced online operator as Sportium." He explained that the company remains focused on delivering unique products that boost the growth of land-based and online operators.
Martí added: "We are delighted to have introduced our slot games to Sportium’s online casino platform and are confident that our content will bring new and exciting experiences to its users." Finally, the COO said that Zitro is delighted to join forces with such an experienced and trusted operator.
The new deal comes on the heels of another important achievement for the company in Latin America. Late last month, Zitro confirmed it opened a new office in Argentina, boosting further its presence in the LatAm region. The all-new office is located in Buenos Aires and will play a key role in the company's future expansion, Zitro said at the time.
Image credit: Zitro