Playson pushes further in Europe with Lottoland deal

Playson, the acclaimed supplier and developer of outstanding games for the online casino sector, has further enhanced its presence in the European market by signing up a new partnership with Lottoland, a well-represented local operator, Casino Guru News learned in an email press release.

Playson grows content footprint in Europe

Playson is bringing its blockbuster hits which will be incorporated into the casino, including Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win, Legend of Cleopatra Megaways, and others. To guarantee the successful and seamless integration of the games, Playson and Lottoland are collaborating with Relax Gaming.

Playson will strengthen Lottoland’s iGaming platform, which is an additional pillar of the gaming experience offered by the operator, which focuses on lottery titles. Commenting on the new deal, Playson Sales Director Blanka Homor said:

"We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions."

Homor spoke highly of the new partner operator and hailed it for its reach and status in the iGaming community, welcoming the chance to see the supplier benefit from Lottoland’s established reputation.

Lottoland welcomes chance to strengthen iGaming platform

Lottoland Group CEO Nigel Birrell was similarly pleased with the opportunity presented to his company and what it meant. Birrell spoke about Playson as an ideal supplier to add to the existing casino platform, and complement the core lottery product that Lottoland has been known for.

"Playson fits that bill entirely with its vast range of player-favorite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences," Birrell added.

Playson has similarly expanded its content reach several times in recent months, with OlyBet in Spain and The Rank Group in the United Kingdom.

Image credit: Playson