Playson grows UK presence with Rank Group

Playson, an acclaimed supplier of innovative iGaming products, has expanded its reach in the United Kingdom by signing a content partnership with Rank Group.

The partnership will see Playson’s market-leading and player-favorite titles added to the operator’s portfolio with awesome games such as Coin Strike: Hold and Win, Energy Coins, Hold and Win, and Royal Coins 2: Hold and Win.

Rank Group expands content portfolio with Playson slots

The games will be joining one of the oldest and best-known gaming companies in Great Britain, established nearly a century ago. Playson is also welcoming this content tie-up as it allows it to further expand in a coveted market that is one of Europe’s largest iGaming jurisdictions in terms of player count and revenue opportunity.

Commenting on this new deal, Playson Sales Manager Paul McInnes said that the company was excited to be stepping forward with a new operator and provide its unparalleled array of games.

"We are confident that with Rank Group’s significance presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organizations," McInnes added.

Rank Group Casino Games Manager Nolan Frendo has welcomed this new opportunity, arguing that Rank Group will also benefit from the excellent new games gracing its portfolio.

Playson is committed to growing its local footprint in Europe and beyond

Frendo noted that Playson’s games are known in the United Kingdom and all across Europe, and Rank Group is looking forward to integrating them with a host of its brands.

Playson has been steadily expanding its footprint globally, including in Europe, but also beyond.

The supplier recently teamed up with Play North to consolidate its presence in the European market, injecting its content with Pikakasino and Kansino. Similarly, the company teamed up with Luckia in Spain.

Playson similarly grew its presence in Peru after obtaining a B2B license to provide games locally in one of the biggest iGaming Latin American markets.

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