Online casino games provider 7777 gaming expanded its European presence by teaming up with a fast-growing betting and gaming brand.
Earlier this week, the company announced it joined forces with LiveScore Bet, agreeing to power the brand's offering with quality online casino games.
The new collaboration covers LiveScore Bet's operations in Bulgaria, allowing 7777 gaming's titles to reach new players.
The deal complemented the ongoing growth of the betting and gaming company, which already has established presence in a number of markets on the Old Continent and beyond.
Besides Bulgaria, LiveScore Bet has a presence in the UK, as well as Ireland and Nigeria, promising its players engaging and memorable experiences.
As a trusted gaming and sports betting operator, the company will now further enhance its offering with fan-favorite online casino games from 7777 gaming.
LiveScore Bet's Marketing Director, Chris Reiff, revealed that the company is delighted to join forces with 7777 gaming and grow the available games for customers in Bulgaria. He pointed to the operator's strong presence in the market and highlighted its dedication to delivering engaging games.
"Their innovative approach to casino content perfectly complements our commitment to providing top-quality entertainment and a world-class product," Reiff added.
Finally, the executive pointed out: "This partnership will ensure our users enjoy a seamless and engaging gaming experience."
Elena Shaterova, 7777 gaming's CCO, was just as excited about the new collaboration.
She explained that the deal with LiveScore Bet marks a strategic move for the company on its mission to deliver exceptional experiences.
"LiveScore Group's established presence and dedication to high-quality entertainment align perfectly with our vision," Shaterova added.
Last but not least, the CCO said: "We are excited to bring our unique and engaging casino content to their platform and provide Bulgarian players with next-level gaming."
Last month, 7777 gaming joined forces with WA.Technology in a move that signaled its plans to grow in Latin America and Africa.
The agreement marked an important step in the former's expansion plans as the company gears up to reach new players in the two markets that hold significant potential.
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