Octoplay grows European footprint with JOI Gaming

• Octoplay pushes a step further in Europe with JOI Gaming
• This is the latest content partnership for the company in the Netherlands
• Octoplay is licensed in multiple European jurisdictions

Octoplay has expanded in Europe once again, with the supplier tying a new content partnership with JOI Gaming in the Netherlands.

This is the latest expansion by the supplier, which has been laser-focused on growing its footprint in lucrative regulated markets in the region and following a similar partnership with Nederlandse Loterij, as well as launches in the United Kingdom, Sweden, Romania, Italy, and many others.

Octoplay grows Dutch iGaming footprint in European consolidation move

Commenting on the opportunity to expand in yet another crucial market and consolidate its local standing, Octoplay director of business development Ralitsa Georgieva has welcomed the expansion with JOI Gaming, arguing that through this alliance, the company will be able to bring its products to more local players.

"This partnership with JOI Gaming marks another significant step in our expansion strategy," Georgieva explained.

In the meantime, JOI Gaming Casino Operational Manager Ayla Haverkamp seemed happy to see these games featured in its library and continue to grow their standing with local players through the provision for strong titles.

Haverkamp said that Octoplay’s proven track record made it an ideal partner for the operator’s local business. Octoplay has really been on a tear recently, with the company pushing significantly into different markets, and delivering on bespoke products.

Octoplay teamed up with Flutter Entertainment last October to deliver its third bespoke game for the popular gaming behemoth.

Octoplay targets multiple European jurisdictions as its growth journey picks up pace

The supplier has similarly signed a number of partnerships across Europe, helping it better position itself in the dynamic European online space, which is set to get even bigger, according to a new report by the European Betting and Gaming Association (EGBA).

Octoplay pushed into the United Kingdom a notch further with The Rank Group in early January, as well as in Belgium with 777.be. Before the end of last year, Octoplay also teamed up with Svenska Spel in Sweden to further expand its presence in the Swedish iGaming market.

Image credit: Octoplay