Octoplay continues UK push with The Rank Group multichannel deal

Online casino games developer Octoplay announced it signed a new agreement, growing its footprint in the United Kingdom.

The Rank Group and Octoplay join forces

The company confirmed Thursday it joined forces with The Rank Group, a leading British gaming and entertainment company.

Under the terms of the new collaboration, Octoplay will power all of Rank Group's brands, including market leaders Grosvenor Casinos and Mecca.

Thanks to the new multichannel agreement, customers of those brands will tap into quality games supplied by Octoplay.

The latest alliance with Rank Group solidifies Octoplay's presence in the UK, enabling its content to reach more players than ever before.

Undoubtedly, this strategic deal will bring benefits to the two companies, considering that the UK is one of the largest gambling markets on the Old Continent.

Tom Orton, The Rank Group's Director of Digital Content and Payments, commented on the topic in a press release.

"Integrating Octoplay's portfolio across our full range of brands further enhances our gaming offering," he revealed.

Finally, Orton said: "Their commitment to quality and innovation aligns perfectly with our mission to deliver exciting and entertaining experiences in safe and rewarding environments."

Ralitsa Georgieva, Octoplay's Director of Business Development, added that the collaboration with The Rank Group represents a milestone achievement for the company in the UK market.

In conclusion, Georgieva said: "The integration of our content across the entire Rank Group portfolio demonstrates our commitment to strengthening our position in this key market while bringing innovative gaming experiences to an even broader audience."

Octoplay continues to grow its footprint

The multichannel deal with Rank Group follows a number of important partnerships for Octoplay in the UK.

Late in October, the company grew its UK footprint thanks to an agreement with William Hill.

During the same month, Octoplay launched its third bespoke game for Flutter Entertainment.

Per that collaboration, the game called Cod Chaos reached Flutter's trusted brands, Betfair, Paddy Power, PokerStars and Sky Vegas.

Besides Flutter and William Hill, Octoplay has previously forged an alliance with Entain as well, an achievement that reaffirms the increasing appeal of its quality games.

This year, Octoplay was able to break ground in Belgium after signing an agreement with Casino777.be.

Image credit: Octoplay