Octoplay grows UK footprint with William Hill push

William Hill has expanded its portfolio of online casino games in the United Kingdom, with the company adding titles from Octoplay, Casino Guru News learned in an email press release.

Octoplay, an acclaimed studio and cutting-edge developer of innovative content for the sector, has been expanding rapidly in the jurisdiction, having secured similar deals for the market with Flutter Entertainment and Entain.

Octoplay goes live with games and jackpot solutions with William Hill UK

The addition of William Hill is another step forward for the studio which is the author of many player-favorite games, including, but not limited to 777 Hot Reals, Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and so many others.

The partnership is not just a run-of-the-mill content injection, as William Hill and Octoplay have collaborated on an exclusive opt-in jackpot solution that has been developed specifically for this content activation.

Commenting on this opportunity, Octoplay Commercial Director Nick Vuchev has welcomed the opportunity to see his company take another stride in the United Kingdom with one of the most prominent local online casinos. He said:

"Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we've developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We're excited to bring our premium games and other innovative platform solutions to William Hill's vast player base in the UK."

William Hill’s Head of Gaming UK & Content Operations, Keiron Downs, was similarly pleased with the opportunity to see his company expand with yet another selection of acclaimed titles that will help it stand out.

Octoplay focuses on high-profile content alliances

He similarly spoke highly of the Jackpot Hunt feature and the games that Octoplay is bringing as two of the reasons why he is confident in the success of the alliance.

"At William Hill, we're always looking to enhance our gaming portfolio with high-quality, engaging content," he concluded.

The supplier has in the meantime secured a number of high-profile partnerships involving its products being launched with some of the leading online casino operators and brands in the industry.

Those include a tie-up with Microgame in Italy and a similar move with Kindred Group, which was recently acquired by La Francaise des Jeux.

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