Playson pushes in two European markets with Play North

Playson, an acclaimed supplier of leading online casino content, has scored two important expansion moves in Europe with Play North, an operator of casino brands, Casino Guru News learned in an email press release.

Playson grows iGaming footprint in Finland and the Netherlands

The partnership is a multi-brand alliance with Play North operating in both the Netherlands and Finland, to wit Pikakasino and Kansino, and its brands focusing on providing players with an extensive variety of titles that have already won global recognition and have become player-favorite choices.

Among the ample selection of titles are such games as Supercharged Clovers: Hold and Win, Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and more.

Play North may be a new arrival on the online casino scene, with the company’s operations first launching in 2018, and its Dutch division through Kansino launching in 2021, but the company has made quick strides in the exciting iGaming market, strengthening its offer with market leading titles and the very best of suppliers.

Since the arrival of Pikakasino in 2019, the brand has been a recognized iGaming juggernaut which has partly because of its unique approach to design, functionality, and engagement, bolstered by an ever-growing portfolio of titles.

Play North Chief Product Officer Daphne Xerri has welcomed this new opportunity and said that the company was pleased to bolster its offer to both Dutch and Finnish players who will now benefit from some excellent titles that will allow them to enjoy their stay with the respective brands even more.

Play North tipped to benefit from expanding Playson games

Xerri vowed that the company would continue adding exciting titles to keep players engaged and entertained with suppliers such as Playson playing a central role.

Meanwhile, Playson Sales Director Blanka Homor was similarly pleased, and noted that Play North is only set to benefit from this alliance, as Playson’s own library of games is continually increasing.

"Play North has made huge strides across the iGaming industry in a relatively short amount of time, and we’re delighted to provide our top-performing titles to its players across the Netherlands and Finland," Homor added.

Playson has similarly been a globe-trotter of its own, having entered multiple markets across the world. Most recently, the company pursued its growth strategy in Latin America with a license in Peru.

Image credit: Playson