Super Group set to exit US amid surging Q2 results

• Super Group has said that it has decided to withdraw from the US market
• The decision is not an easy one, but necessary to drive the strongest business results
• Super Group confirmed that it expects between $30m-$40m in costs associated with the exit

Super Group, the holding company behind such world-beating brands as Spin and Betway, has confirmed that it will be winding up its operations in the United States. The decision does not come lightly, and it arrives amid a strong second quarter for the company, with ex-US revenue projected at $2bn or more.

Super Group says it would refocus its capital and resources

Nevertheless, Super Group has decided that the time to quit is when you are ahead. Super Group CEO Neal Menashe acknowledged that it was a difficult decision, but a necessary one. Super Group cited both local regulatory developments as well as the company’s own needs about capital allocation as the main factors that have contributed to its final decision.

"We, therefore, intend to focus capital and resources on markets where we see the greatest opportunity for scalable, sustainable, profitable super growth, with a disciplined emphasis on operational efficiency," Menashe said in a statement shared with the public.

The United States has become an increasingly challenging market, especially in terms of sports betting opportunities. Taxes have kept going up in many states, and most recently in Illinois, where Fanatics, FanDuel, and DraftKings announced betting surcharges to help mitigate the impact of the hike, passing the bill onto customers instead.

Super Group’s improved guidance for the full year in 2025 to $2bn has not been enough to convince the company to stay, opting instead to sound a retreat and allocate resources where it could have the biggest impact.

This is already being discussed by Alinda Van Wyk, the Group’s Chief Financial Officer, who has acknowledged that there are several possible options for the company to pursue when seeking to wind down.

Of course, there could be costs associated with this process as well, Van Wyk noted, arguing that it could cost Super Group between $30m and $40m to withdraw from the US market.

Super Group is one of many companies to sound retreat from the US market

"Further details regarding these potential costs will be shared during our second-quarter earnings release," the CFO confirmed.

Super Group is hardly the only company to have exited the market in the United States. Previously, PointsBet sold its US assets to Fanatics Sportsbook & Gaming, and Fox Bet shuttered operations in 2023.

Fubo Sportsbook, a promising betting platform that sought to combine on-demand streaming and sports subscription service with wagering, also had to shutter early into the race in 2022.

Notably, MaximBet also withdrew that same year, signaling the increasing difficulty of doing business in the United States when it comes to sports and gaming operations.

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