Sportium goes live with Bragg Gaming content in Spain

The iGaming technology and content provider, catering to the global online and land-based gambling industry, Bragg Gaming Group, announced a new agreement, bolstering its presence in strategic markets across the globe. The company confirmed this week it joined forces with the leading CIRSA-owned betting and gaming operator, Sportium.

Under the terms of the new strategic deal, Bragg agreed to supply its content, powering the operator's offering in Spain. Moreover, the iGaming content and technology provider agreed to boost Sportium's offering in Colombia, as well as Mexico, bolstering its footprint in Latin America.

Thanks to the new collaboration, fan-favorite exclusive casino content portfolio has gone live for customers of the operator in Spain. Additionally, Sportium customers will benefit from the provider's aggregated games from third-party providers. Besides the launch in Spain, Bragg confirmed that its content is expected to go live with the operator in Colombia and Mexico. Ultimately, the collaboration is expected to propel Sportium's offering, delivering a wide range of games that fit the needs of different types of players.

Matej Nemec, Bragg Gaming Group's Commercial Director, highlighted the importance of the recently forged partnership with Sportium. "The collaboration with Sportium is an important one for us as we continue our global expansion, with Spain a key market today, and LatAm a crucial part of our future growth trajectory," he explained in a statement. Additionally, Nemec pointed out: "Sportium is a trusted operator with decades of experience and a strong brand and we are thrilled to add our popular titles to its online casino in Spain and regulated markets in LatAm."

Undoubtedly, the strategic collaboration will help propel the offering of Sportium for several jurisdictions. The company was founded back in 2007, starting its journey within the gambling vertical from Spain. Since then, for nearly two decades, it has been growing its footprint, engaging with new customers across the globe by expanding its presence to strategic markets.

For the last seven years, Sportium has grown its Latin American footprint, accessing new audiences and delivering exceptional casino and sports betting products. The premium products offered by the operator enabled it to quickly grow its market share.

Now, thanks to the deal with Bragg, Sportium is expected to solidify its footprint within the regulated gambling sector in Spain. Similarly, the agreement is expected to boost the operator's LatAm operations, engaging with new customers and propelling its offering.

The deal with Sportium comes after last month, Bragg confirmed it will part ways with its President and Chief Operating Officer, Lara Falzon. At the time, the company revealed that Falzon would step down from her position effective from December 31, 2023.

Image credit: Bragg Gaming Group