Tonybet reaches No. 1 in Ireland’s App Store casino category

Tonybet has reached No. 1 in the casino category on Apple's App Store in Ireland, one of Europe's most competitive regulated markets – the payoff of a steady climb across the first half of 2026.

The result reflects months of consistent work across product, CRM, and marketing. The 2026 World Cup added traffic, but App Storecharts are built over time, which makes sustained product quality the bigger factor. A position earned over months won't swing on a single tournament, however big.

The app performs strongest in its core category. Slots do most of the heavy lifting, while live casino shows strong growth. Engagement is deepening across the catalog, not clustering around one format.

The app has also reached No. 13 in sports – traction beyond its main focus, and a sign that players are finding Tonybet even where the operator isn't pushing hardest.

What sets the app apart, the team says, is user-centric design and the plain advantage of living on the player's home screen – always within reach in a way a web product can't match. No single release gets the nod. Each has moved the app forward while keeping business needs and players in view, and that discipline loops back into the ranking.

"We're proud to reach No. 1 in Ireland, but this isn't the finish line," said Kyril Liudvikevich, Head of Product at Tonybet. "This is the result of hundreds of improvements made over time by multiple teams. We'll keep building a better product, improving the player experience, and growing in every market we operate."

That confidence carries across Tonybet's footprint. Asked whether the Irish climb could be repeated elsewhere, the team didn't hedge: yes, and it will.

Image credit: Tonybet