Play'n GO expands in Latin America through Betano Colombia rollout

• Betano Colombia welcomes Play’n GO’s full portfolio, giving a boost to its regional presence
• Play’n GO has been expanding its game library with unique character-driven titles as well as bespoke titles
• Latin America remains a key region of interest for Play’n GO, and the supplier is invested locally

Play’n GO has expanded once again in the Latin American market, with the acclaimed supplier of blockbuster games such as Princess of the Moon, Reactoonz, and Book of Dead, boosting its reach in Colombia through a local partnership with Kaizen Gaming’s Betano.

Colombia Betano becomes new frontier for Play’n GO’s titles

This content alliance allows Play’n GO to quickly boost its regional footprint while also bringing a highly diverse, innovative, and player-favorite portfolio of games that consistently perform well with players and operators worldwide.

Play’n GO’s development philosophy focuses on visually rich, mechanically sound games that think out of the box to create franchisable characters that continue to entertain global iGaming audiences for years, if not decades. Play’n GO has been steadily diversifying its game lineup with popular, fresh character-driven releases such as Mole Digger and Ra’s Reckoning.

Betano Colombia has not hesitated to ensure that its players can get full access to Play’n GO’s portfolio, bringing the world-smashing hits to the platform and offering them plenty of opportunities to engage and enjoy.

Commenting on the opportunity to see the studio’s reach grow, Magnus Olsson, Chief Commercial Officer of Play’n GO, welcomed the partnership with Betano in Colombia, hailing it as another step forward in the highly strategic and regulated Latin American region.

"Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties," Olsson added.

Play’n GO delivers original content, proprietary franchise games, and exclusives

The latest launch comes after a series of prominent game rollouts for the studio, which has been maintaining a fast cadence of releases, with newly added games including Crabby’s Gold II, Gnaw’n Gold, Triple Launch Fortune Wild, and many others.

Play’n GO has maintained its commitment to building recognizable games that are focused on both individual releases and IPs that continue to dominate the gaming space over the years, with no other title more obvious than Book of Dead.

Play’n GO has also expanded into developing branded and exclusive games for individual operators, such as its recent release of Mandalay Bay Riches.

Image credit: Play'n GO