Playson launches new €25M Blast & Races campaign

• Playson has launched a new and improved Blast & Races which will run through June 30, 2027
• The promotion now features a €25,000,000 prize pool that will be distributed among participating operators and participating players whenever a win occurs
• Operators are free to join in the promotion with no integrational burden and may opt into the campaign at any time

Playson has launched a new promotional campaign that seeks to award millions of euro to players across the studio’s global partner network. With a €25,000,000 prize pool, BLASTS & RACES, is back with more than double the award amount available during the previous iteration of the promotion.

Expanded promo campaign by Playson invites operators to join in at their discretion

Playson’s Non-stop Drops & Races initiative will be running through June 30, 2027, and is readily available to operators who can opt in for participation with no integration and at any point during the campaign’s running time.

Playson is delivering a yet another promotional campaign that is designed to strengthen the appeal of its own games, while allowing partner operators to present players with a distinct product that tracks and effectively engages with audiences.

New players will experience Power Blast, Grand Races and Turbo Races known as Cash Blast, Tournaments and Short Races previously.

Playson is also landing its engagement tools to further enhance the experience and ensure that players experience the studio’s best-performing, diverse and upcoming games in a new and exciting way.

Playson pins high hopes on arrival of new BLASTS & RACES campaign

Playson Product Owner Waldemar Antypov has welcomed the arrival of the new, improved and expanded promotional campaign, bringing fresh opportunities to players and partner operators, but also serving as a way for the studio to strengthen its global reach.

"BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world," Antypov added.

"Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year," he added.

Image credit: Playson