EGBA new report shows European online gambling market accounting for 40% of total

• EGBA’s report reveals strong momentum behind the European gambling industry
• Online gambling channels show marked growth and reach 40% of total GGR
• Land-based market share contracts, but revenue continues to climb up

The European Betting and Gaming Association (EGBA) has concluded a new market data report in collaboration with H2 Gambling Capital, taking a closer look at the European online gaming market.

EGBA envisages a future in which online gambling plays a bigger role in Europe

The report found out that Europe’s gambling market hit €123.4bn in gross gaming revenue over 2024, which was already up 5% from a year before.

The "European Gambling Market – Key Figures 2025 Edition" found more interesting data about the surveyed European market, which covers the EU-27 and UK gambling markets, focusing on present results and outlining future trends.

One notable change in 2024 was the continued increase in online gaming revenue which hit €47.9bn last year, with land-based gambling revenue generating €75.5bn and still in a pole position. However, online gambling notably shifted its market share to 40% in 2024 from 37% in 2023.

In a statement outlining the current trends, EGBA Secretary General Maarten Haijer spoke about the notable trends in the report, specifically the fact that despite the segment, the European gambling market has maintained steady growth in 2024. Haijer noted that the land-based market remained strong, but that online channels were showing a stronger momentum overall.

"Looking ahead to 2025, we expect online gambling to cross the significant 40% market share milestone, with this trend projected to continue in the coming years as online gambling is expected to approach parity with land-based gambling by 2029," he noted.

In the meantime, the land-based market share shrank from 63% to 61%, even though consolidations have helped maintain revenue strong with no lessening appetite for in-person gambling, the report showed. Whether it comes to online or land-based gambling, however, 2024 has been a successful year for the gambling industry in Europe.

Lottery remains in the lead, driving the European gambling market

Lottery generated around €38bn in revenue, with €30.9bn of that amount derived from the brick-and-mortar sector and €7.1bn going to online operations. Up next, casino games brought in €30bn, with online gambling accounting for €21.5bn of the revenue and €8.5bn derived from the land-based sector.

Gaming machines generated €24.9bn and the money generated was exclusively derived from the land-based sector, the report indicated. Last but not least came sports and events betting which accounted for another €20.1bn of the total with the bulk of sports betting stakes placed online and accounting for €13.7bn.

The report also estimates that the European gambling market will continue to grow in 2025, with a projected total gross gaming revenue of €127.7bn, or a 3.5% increase. Revenue for the online gambling market is expected to hit €51.1bn and is expected to cross the 40-percentile market share milestone.

In the meantime, the report envisages land-based gross gaming revenue to hit €76.6bn during the year. As to longer-term projections, by 2029 the European gambling market is expected to be worth €149.2bn with online gambling expected to bring in €66.8bn of that amount.

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