Aristocrat Gaming signs landmark deal with the Dallas Cowboys

The globally recognizable designer, manufacturer and distributor of land-based slot games, Aristocrat Gaming, announced an important new agreement with a leading National Football League (NFL) franchise.

Dallas Cowboys and Aristocrat Gaming forge new alliance

Earlier this week, the company confirmed it joined forces with the Dallas Cowboys, the professional American football team that competes in the NFL.

Under the terms of the new collaboration, Aristocrat Gaming was designated as the team's Official Partner.

As a result, the company will benefit from brand exposure year-round at AT&T Stadium, the home of the Dallas Cowboys.

The new multi-year partnership will see the prominent signage of Aristocrat Gaming throughout the stadium. The company will benefit from exposure via in-game branding and presence on the concourse too.

Moreover, the collaboration with the Dallas Cowboys will bring exciting in-game promotions, game-day initiatives and experiences.

More importantly, the agreement seeks to strengthen the bond between the team and its fans.

Aristocrat Gaming slot machines will grant Dallas Cowboys' fans the option to select their team via different land-based slots, creating a new way for the team to engage with its growing fanbase.

The NFL team is delighted to team up with the leading gaming company

Jack Parkinson, WinStar World Casino & Resort's President, shared his excitement about the latest activation in a statement.

He revealed: "As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family."

Chad Estis, Dallas Cowboys' Executive Vice President of Business Operations, was just as excited.

"The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans," he added.

Finally, the executive pointed out: "We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide."

The collaboration brings excitement to Aristocrat Gaming

Hector Fernandez, Aristocrat Gaming's CEO, added that the company is delighted to join forces with such a popular and loved team.

"With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country," he explained.

Finally, Fernandez said: "We look forward to bringing even more innovative experiences to fans through this partnership."

The latest activation further complements Aristocrat Gaming's multi-year slot licensing agreement with the NFL.

Thanks to that collaboration, NFL-themed slots have gained popularity across the United States, capturing the attention of sports fans.

The engaging slots have already demonstrated solid performance by enabling fans to engage with their favorite team by selecting it and benefiting from a customized experience.

Image credit: Aristocrat Gaming