RubyPlay makes a dash for Brazilian iGaming market with Betsul

RubyPlay, an acclaimed and innovative developer of iGaming content and titles for the industry, has strengthened its exposure in Latin America through a targeted deal with Betsul in Brazil.

The partnership will allow RubyPlay to deploy its player-favorite titles, among which are Shake Shake Money Tree, Immortal Ways, and others, that provide players with a significant opportunity to win big as they go along.

Betsul for its part is a fairly new operator in the Brazilian iGaming ecosystem, but one that has been growing steadily ever since it was established in 2019. With RubyPlay’s help, the company hopes to secure further positions in Brazil, and the Latin American region as a whole, bringing more quality content to its players.

Commenting on this opportunity, Betsul COO Andreia Oliveira said that the company was thrilled to have the chance to bring RubyPlay’s top-performing titles to players locally and enrich the casino’s portfolio with established and proven titles.

"With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases," Oliveira explained.

The news was welcomed on a similarly upbeat note by RubyPlay Chief Product Officer Dr. Eyal Loz, who welcomed the opportunity to see RubyPlay roll out the red carpet for its acclaimed products in the local ecosystem.

"2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul," Dr. Loz explained.

RubyPlay has secured several major deals over the past weeks and months, with the supplier tying a similar content deal in Serbia, with MaxBet, and it further pursuing global growth through a tie-up with EveryMatrix. Both companies have empowered the supplier to distribute its products to new audiences and continue to secure market share.

Image credit: Flickr (Ordem E Progresso)