RubyPlay expands content reach in Serbia with MaxBet

RubyPlay, one of the leading iGaming developers and studios, has expanded its reach in the Balkans, and in Serbia specifically, after the company teamed up with MaxBet, the Flutter Entertainment-owned local operator, which has been building momentum in the market, Casino Guru News learned via an email press release.

Thanks to this new content tie-up, RubyPlay will inject a variety of its leading games and make it possible for MaxBet players to enjoy themselves by experiencing fresh releases from the entire spectrum of RubyPlay’s portfolio. Among those are such player-favorite titles as Diamond Explosions 7s , Immortal Ways Buffalo and Zeus Rush Fever Deluxe.

The opportunity was welcomed by MaxBet Head of Online Casino Vukašin Marelj who said that he was absolutely thrilled to see the casino get a significant content injection that would allow it to better position itself locally and continue to provide players with

"Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players," said Vukašin Marelj.

RubyPlay Chief Product Officer Dr Eyal Loz was similarly pleased with the opportunity to see the company’s content portfolio injected into an influential online casino brand such as MaxBet and gain a strong foothold in the thriving Serbian iGaming market.

RubyPlay has been able to considerably grow its iGaming footprint over the past several months. The company has secured another important partnership with EveryMatrix, allowing it to distribute its games through the latter company’s network of operators.

Similarly, RubyPlay expanded with Microgame in Italy and the company has continued to push in Europe with brands such as PokerStars as some of its most recent partners. MaxBet is a Flutter majority-owned brand which the company paid €141m to acquire 51% in in September 2023.

Image credit: RubyPlay