Pragmatic Play rolls out POP, a vibrant new sub-brand

• Pragmatic Play's Fat Panda brand evolved into POP, promising an easy-to-understand experience and a refreshed look
• Sharon McHugh, Director of Public Relations at Pragmatic Play, speaks about the new vibrant sub-brand
• POP will transform some of Pragmatic Play's most popular IP

The leading provider of online casino games, Pragmatic Play, announced the transformation of its Fat Panda brand into Pragmatic Play POP.

Offering a refreshed look at the popular brand, Pragmatic Play POP promises to deliver beginner-friendly gameplay and engaging experiences.

POP to deliver high hit rates, simple mechanics and thrilling experiences

Confirmation about the important transformation came from Pragmatic Play on Friday.

The company's vibrant sub-brand successfully fuses bold visuals and an easy-to-understand gameplay experience.

What players can expect from Pragmatic Play POP are high hit rates, colorful, softer graphics and simple mechanics.

The company confirmed that the existing portfolio of Fat Panda titles will be ported to the new POP brand.

This, Pragmatic Play said, reinforces its dedication to delivering engaging experiences to its growing player base across the globe.

In a press release, Sharon McHugh, Pragmatic Play's Director of Public Relations, addressed the recent announcement.

"Pragmatic Play POP has arrived, bringing a bold new identity, a playful personality and fresh games on the horizon," she explained.

Moreover, McHugh pointed out: "Designed to appeal to casual and beginner players, it represents a lighter, more fun side of our portfolio. And yes, even our favorite character, Zeus, has had a glow-up! We’ve an exciting roadmap ahead with more of our famous titles set to receive the POP treatment."

Per Pragmatic Play's announcement, initial POP games will feature some of its most popular IP transformed.

The list includes Gates of Olympus, Zeus vs Hades, as well as Sweet Bonanza and Starlight Princess, among others.

Earlier this month, Pragmatic Play expanded its global footprint with Alberta entry.

Growing its Canadian presence marked an important milestone in the company’s North American expansion, propelling the reach of its hit games.

Image credit: Pragmatic Play