RubyPlay grows footprint in Italy via a partnership with Microgame

The leading developer of online casino games, powering iGaming operators across the globe, RubyPlay, clinched a new deal, growing its European presence. The company confirmed Wednesday it joined forces with Microgame, a leading iGaming operator. Under the terms of the new content agreement, RubyPlay strengthened its foothold in Italy by agreeing to supply a number of its games for Microgame customers.

As a result, new players are going to be able to experience fan-favorite games that stand out with engaging and rewarding features. This includes one of RubyPlay's flagship slots, Immortal Ways Buffalo, which successfully fuses entertaining features, stunning graphics and exceptional performance, a statement reveals.

Ultimately, the deal with Microgame helps grow RubyPlay's footprint on the Old Continent. At the same time, the iGaming supplier solidifies its position as a go-to provider for online gambling operators. Undoubtedly, the partnership with Microgame marks an important achievement for RubyPlay, considering that the company oversees more than 50 licensed operators. Now, thanks to the strategic content agreement, Microgame will further grow its offering.

Marco Benendo, Microgame's General Director, shared his excitement in a statement released on January 31, 2024. "We at Microgame uphold a constant commitment to innovating our casino offer by proposing "up-to-date" products with modern market trends, for game mechanics and user experience," he explained. Finally, Benendo pointed out: "The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options."

Dr. Eyal Loz, RubyPlay's Chief Product Officer, added: "We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country."

He spoke about Microgame's extensive presence in the iGaming sector and its growing customer base, predicting that the partnership will bring success. Finally, Dr. Loz said: "We thank Microgame for a swift and smooth integration process and look forward to working together."

Earlier this month, Microgame announced another important partnership. At the time, the company confirmed it joined forces with EGT Digital, a leading supplier of iGaming content. As a result, Microgame gained access to a range of games from the fast-growing online casino games supplier. Per the deal, quality games from EGT Digital were added to 35 of Microgame's betting sites, significantly growing the iGaming supplier's presence and allowing it to reach new customers.

Image credit: RubyPlay