RubyPlay and PokerStars continue to grow in Europe

RubyPlay and PokerStars are deepening their partnership through a pair of launches in Europe which will see the operator’s casino platform benefit from RubyPlay’s established and leading vertical content in Romania and Spain both.

The partnership is a continuation of the two companies’ established rapport and collaboration in other markets as well, with PokerStars making a determined push in iGaming space, and branching out from online poker where the company is one of the dominant names in the business.

This opportunity though comes with a twist, as RubyPlay and PokerStars have agreed to build four bespoke games that will be introduced to local crowds and further drive the differentiation factor for the operator.

Both companies are planning to collaborate further in 2024 and build on a range of experiences and exciting mechanics they can deploy with their local audiences in markets where they are already collaborating, but also – potentially new ones.

RubyPlay CPO Dr Eyal Loz has welcomed the opportunity to see his company continue to work with PokerStars and in fact, grow the collaboration that originally started with a launch in Italy.

"Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together," Dr Loz added.

On its own, RubyPlay has also been trying to ensure that its offer is well-recognized across the world and that the supplier is actually picked up by companies all over. One way to achieve this has been through individual aggregator-focused partnerships with the likes of NuxGame and SOFTSWISS, both of which have proven important for the company looking to expand its footprint.

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