RubyPlay breaks ground in Italy with PokerStars

RubyPlay, an acclaimed software developer and studio that designs online casino games, has integrated its content with PokerStarsCasino in Italy, marking the first direct integration I the local market for the company, and effectively kicking the front door for the studio in the highly-coveted and lucrative market, Casino Guru news learned in an email press release.

This partnership comes at a time when RubyPlay has already released some of its most successful games to date, to name Diamond Explosion 7s and Shake Shake Money Tree which promise to be engaging and coveted products for local audiences in Italy and as part of the PokerStars’ portfolio.

Not only that, but PokerStars is further committed to creating new and exciting games that will be developed as bespoke options for PokerStars as both companies seek differentiation and a unique signature style that allows them to stand out and engage with players. PokerStars shares this ambition for a forward-thinking portfolio where the needs of the players are met in full through designer titles.

Commenting on this opportunity, RubyPlay CPO Dr. Eyal Loz said that the company was very proud to have teamed up with PokerStars in the Italian market, noting that the existing collaboration between the companies has already been a success.

"This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content," Loz explained. Both companies are determined to continue growing their respective offers with more exciting launches coming in both Romania and Spain. Those will be announced at a later date.

Both companies have confirmed that they are only interested in expanding and growing their offers in regulated markets. The partnership attests to that and indicates that the ongoing collaboration has borne fruit.

At the same time, RubyPlay has been working to actively strengthen its reach across the globe. The company has signed a new alliance with REEVO, an aggregator of gaming content, which will make it easy to onboard RubyPlay’s titles with new operators in markets where both companies can work.

RubyPlay also expanded its footprint in the regulated market in Latin America earlier this year through a partnership with Salsa, another prominent and well-established operator. PokerStars for its part has been expanding its own reach by teaming up with Bragg Gaming Group to benefit from exciting content options.

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