Bragg Gaming Group rolls out content globally for PokerStars

Bragg Gaming Group has announced that it has signed a new content distribution agreement with PokerStars, a Flutter Entertainment brand. Thanks to this move, Bragg’s content will now debut with PokerStars’ international iGaming operations. Known as a home of the world’s best poker games and tournaments, PokerStars has been investing steadily in the online casino sector, securing partnerships from tier-one suppliers, and is determined to establish its presence in the vertical.

The first leg of the partnership will focus on Europe, where PokerStars will introduce Bragg Gaming Group in the United Kingdom, Sweden, the Czech Republic, Portugal, Italy, Spain, and Denmark. Then, the content will also arrive on PokerStars in the United States, and namely, the licensed iGaming states of New Jersey, Michigan, and Pennsylvania.

PokerStars will benefit from the rollout of a number of content pieces that are part of the Bragg Gaming Group’s library, including titles by Indigo Magic and Atomic Slot Lab. Some of the games, include Fairy Dust, Mystery Mine, Sea of Plenty, and more.

Apart from its own proprietary games, Bragg Gaming Group will also integrate the Powered by Bragg content which encompasses products by third parties, which are trusted and reliable suppliers for the entire iGaming industry, giving PokerStars yet another boost when it comes to online gaming.

Commenting on this new opportunity, Bragg COO and President Lara Falzon said that the company was definitely delighted to be teaming with Flutter’s renowned poker and casino operator, PokerStars. She argued that Bragg brings the type of product that is definitely going to benefit the brand’s players across all markets, including Europe, the United Kingdom, and North America.

Bragg also stands to benefit, Falzon said, as this new content tie-up would allow Bragg Gaming to continue scaling its global reach. "This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions," she concluded.

Bragg has been scaling its global presence with a series of partnerships over the last weeks. Previously, the company teamed up with 888 Holdings, vowing to bring its portfolio of outstanding products for a number of the company’s brands, including the namesake 888casino gaming portal.

Image credit: Unsplash.com