SOFTSWISS expands Game Aggregator with RubyPlay titles

The fast-growing company delivering software, solutions and content for the iGaming industry, SOFTSWISS, announced a new strategic partnership with RubyPlay, a leading provider of online casino games. Thanks to the new deal, SOFTSWISS' industry-recognized aggregation platform, Game Aggregator, will benefit from new titles provided by the popular game developer.

The new deal will see Game Aggregator tap into a portfolio of content that includes engaging and immersive slot games. Such content features the popular Diamond Explosion 7s, Mayan Cache as well as Shake Shake Money Tree, among other fan-favorite games from RubyPlay. The new strategic deal will also see SOFTSWISS Game Aggregator's portfolio receive a boost with RubyPlay's successful series such as Rush Fever, Jackpot Mania and Link it Up, a statement reveals.

Dr Eyal Loz, RubyPlay's CPO, shared his excitement about the recent deal saying: "SOFTSWISS is a world-leading platform and aggregator with a global reach to be reckoned with." Finally, he pointed out: "We are excited about partnering with SOFTSWISS and know this will help both companies reach many more players globally. This deal is a testament to the hard work of the team and the quality of our games!"

As a popular business-to-business (B2B) iGaming content provider, RubyPlay has years of experience in developing engaging games. To further elevate the experience and add value, the company also delivers different engagement tools that the operators can benefit from.

Currently, RubyPlay has licenses in Malta and Romania. Its leading content is certified in strategic markets such as Colombia and Italy. Overall, RubyPlay offers a growing portfolio of more than 80 interactive slot games. Not unexpectedly, the freshly minted deal with SOFTSWISS will help the company's engaging slots reach new operators and audiences around the globe.

Thanks to the new deal, SOFTSWISS' aggregation platform will further expand its offering delivering titles from RubyPlay. This strategic collaboration is expected to boost the Game Aggregator's position within the iGaming vertical and complement the range of its extensive offering that by now surpasses 16,000 titles. Besides games, the leading B2B aggregation platform provides its partners with different tools that boost fan engagement and retention.

Tatyana Kaminskaya, SOFTSWISS Game Aggregator's Head, shared her excitement by pointing out: "We are very pleased to add RubyPlay's content to our portfolio." She added: "I believe that the years of experience and expertise of both companies will be the key to success in our partnership." Finally, Kaminskaya predicted that the wide range of games within the Game Aggregator, combined with the unique titles from RubyPlay, can help online casino operators grow exponentially.

Image credit: SOFTSWISS