RubyPlay expands in Brazil with bet365 partnership

• RubyPlay took another bold stride in the Latin American market through a tie-up with bet365
• Bet365 has expanded its reach as well, bringing innovative games designed by an acclaimed studio ecosystem
• Players will get access to some blockbuster titles designed with engagement and retention in mind

RubyPlay, a supplier of premium iGaming content, has once again scaled its presence in the Latin American market, signing a partnership with bet365 and looking to strengthen its footprint in one of the world’s fast-growing and most lucrative markets.

RubyPlay and bet365 forge an expanded partnership in Brazil

The company is bringing a host of its games, provided by both RubyPlay Studio and Koala Games, and further reinforcing the experiences available to bet365 players in the local market.

Players may enjoy a brilliant selection of titles as the two companies continue to build on their global partnership, with previous similar forays driven in Spain.

As to the specific titles available to bet365 moving forward, those include such high-performing franchises as Go High Panda, Gummy Giga Match, and Brilliant Gems by RubyPlay and Voltage Blitz and Voltage Blitz Vortex by Koala Games.

RubyPlay CCO Dima Reiderman has welcomed the opportunity to see the company expand and strengthen its footprint in Brazil with bet365:

"Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration."

A bet365 spokesperson has similarly spoken highly of the opportunity to see the studio team up with RubyPlay and further enhance its library content.

"The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market," the spokesperson added.

RubyPlay continues to deliver impactful results

This is not the only major partnership for RubyPlay in recent months, with the company successfully expanding in New Jersey with Fanatics Casino.

In the meantime, the company also took a step towards building more bespoke content through the introduction of Firerose, a dedicated division within its broader ecosystem.

Image credit: RubyPlay